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Momentum Gaming – Win a chance to win $250,000

In partnership with Momentum Gaming, we developed a contest to run across  their venues across Victoria. This promotion spanned 5 weeks across 18 venues that opted in. The goal of this was to enable Momentum Gaming to run a promotion collectively across their various venues. The preliminaries for the contest were held in individual venues, with the grand draw held at 1 selected venue. The contest ran redeemable scratchies that could win a ticket to the final draw. The campaign saw a total of more than 190,000 scratchies being distributed and over 400 finalist at the grand draw.

Campaign Elements

  • Scratchies – More than 190k printed and distributed
  • Direct Mailers – Customised for each venue that opted in
  • Campaign Point Of Sale Material (Posters, digital screens)
  • Digital – T&C & promotional Website / eDM
  • T-Shirts
  • Winner Invitations