Australian Sporting Goods Association Annual Conference
Implementing a strong strategy of aggressively targeting potential hot leads, Vic/Tas Marketing negotiated the sponsorship of the 2009 Australian Sporting Goods Association annual conference in Melbourne. The majority of participants manufactured or sourced their products out of China and were an excellent fit for the Sai Cheng offer.
A campaign beginning with an introductory letter to all members and including a presentation at the event by Post, was
supported by an innovative giveaway. Customers completed a lead form and received a digital photo frame that included a
personalised presentation. Dependant on the lead form rating a response letter and unique brochure followed the event with the aim of
securing a sales meeting.