Australia Post
Customer Publishing - Mail Marketing Vic/Tas Australia Post
This simple but highly effective direct mail campaign targeted senior marketing managers in the corporate segment and was distributed to compliment articles in Marketing Magazine and B&T.
This dimensional mail piece featured a personalized box and targeted personal letter within the box. Highlighting key attributes of Customer Publishing, this powerful medium was supported with three examples of the custom magazines, including ‘BMW’ and ‘Restaurant and Catering’. A copy of the custom magazine promoting Customer Publishing was also included.
This is part of a series of information pieces supporting mail driven targeted marketing mediums.