Australia Post
2010 Australia Post Alan Rosenspan Seminar
Marketing one of the world's most successful direct marketers can be intimidating for any agency. Especially when facing a very tight budget and an even tighter deadline. This short sharp campaign used a teaser mailing and direct mail piece (with supporting creative) and a reminder EDM . The result was capacity audiences at both seminars.
Impact was created by printing the invitation and event information on an A1 poster format and folding down to and A5 size. This resulted in the recipient having to unfold this piece to find out what it was all about and ensuring it was difficult to ignore the opportunity.