Australia Post
Business Benchmark - Alan Rosenspan Invitations
The first events promoted under the Business Benchmark identity were the Alan Rosenspan Masterclass and Forum.
Zebra Direction developed two creative, interactive and dimensional direct mail pieces to promote these events. The primary challenge was to produce DM that was worthy of Alan Rosenspan, supported the Business Benchmark identity and engaged the target audience. This was especially important with the Masterclass as it was targeting senior management in the corporate business sector.