Australia Post
Australia Post Sai Cheng Chinese New Year
Australia Post and Zebra Direction continues its series of relationship development and lead generation communications promoting Sai Cheng logistics (joint venture between AP and China Post).
This creative mail piece was delivered two days before Chinese New Year. Replicating a Chinese 'lucky money' envelope, and containing a quality de-bossed leather money clip holding a personal targeted letter (the outside of the folded letter resembling a Chinese bank note).
This piece provided a topical reason to follow up the customer with a sales call.