Australia Post
Post Office Boxes campaign - “Some things just can’t be emailed"
Zebra Direction developed the unique selling proposition “Some things just can’t be emailed” and the personality POB Man to promote the services of Post Office Boxes. The material pictured are utilised by the state marketing departments at Australia Post at a tactical level to drive customer acquisition in underutilised post office box locales.
Zebra Direction has been actively working with the Post Office Boxes product manager to develop nationally approved support material with the aim of maximising revenues efficiently and cost effectively.