PaperlinX
ECO RANGE – Switch to Eco, Green means growth
Zebra Direction developed a campaign promoting a range of ECO friendly envelopes manufactured by PaperlinX Office.
The product key attributes included:
- Replace oil based plastic alternatives with a renewable resource
- Reduce demand on virgin fibre source and consumption of water and
- Recycle & reuse waste products otherwise going into landfill.
The campaign was aimed at building brand awareness whilst encouraging existing distributors to promote the ECO range to their own customers
The campaign was launch with an e-news blast to existing distributors, followed with a visit for a PaperlinX representative. Zebra Direction designed a sample kit to support the campaign and highlight the quality of the product range.