Zebra Direction, Advertising & Direct Marketing, Melbourne, Australia


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Strategic Planning, Creative Concept & Graphic Design, Direct Marketing, Sales Promotion & Local Area Marketing, Website Design and Development, Loyalty Marketing, System Development, Database Management, Data Analytics, Fulfilment
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PaperlinX

Advelopes™ promotional campaign

Zebra Direction markets to the marketeers! When launching Paperlinx’s new product Advelopes, Zebra identified the key decision makers within advertising and marketing agencies as well as the corporate marketing heads.

The campaign objective was to highlight how an innovative use of an envelope can enhance the creative theme and core message of any direct mail campaign.

The promotion was also supported by the Advelopes™ website which Zebra Direction developed and launched simultaneously with the broader campaign.