Zebra Direction, Advertising & Direct Marketing, Melbourne, Australia


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Strategic Planning, Creative Concept & Graphic Design, Direct Marketing, Sales Promotion & Local Area Marketing, Website Design and Development, Loyalty Marketing, System Development, Database Management, Data Analytics, Fulfilment
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Our Services

  • Strategic Planning
  • At Zebra Direction we take the time to understand our clients’ needs and objectives. By working with and challenging our clients, and subsequently documenting the outcomes, we can establish a blueprint for moving forward and achieving success.

    We can facilitate the planning process, help with the development of clear and concise documentation and develop the tactical initiatives to achieve the clients’ desired outcomes.
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  • Creative Concept & Graphic Design
  • Our dynamic creative team endeavour to stretch your imagination but still understand the importance of maintaining your organisation's brand guidelines and corporate image. Our team works with the account directors and clients to ensure the key messages are being communicated through image and copy. Above all we understand that communication is about listening as well as talking.

    Out team consists of a core group of permanent staff that are supplemented by some heavyweight freelance creatives who have worked with Zebra Direction for a number of years.
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  • Direct Marketing
  • Zebra Direction’s aim is to create the direct marketing campaign that meets your objectives, generates action and gets your business results. Our suggested direct marketing strategy could be as simple as a targeted letter or your message could be best communicated by a highly creative dimensional mail piece followed up with an e-mail blast.

    Direct marketing can use many channels - Whether using mail, on-line banner ads, magazine, press or radio it is all about eliciting a fast and relevant response that meets your needs. Some of the best campaigns use them all!

    Check out some recent integrated campaigns we have developed and call us to discuss how direct marketing can help your business!

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  • Sales Promotion & Local Area Marketing
  • At Zebra we believe that effective advertising moves the buyer toward your product. We also understand that strong and effectively communicated sales promotion moves your product toward the buyer.

    Our experience has shown that a targeted and creative external communication, the right product offer and incentive and an enthusiastic and well communicated in-store experience will increase your customer base and grow sales volume.

    We also have experience in developing campaigns and programs to specifically meet the needs of your local area. Development of consistent and brand compliant material that can be tailored to meet the needs of franchise's or multiple outlet organisations can ensure you remain relevant to the local market.
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  • Website Design and Development
  • At Zebra Direction, we pride ourself on the development of creative and functional
    stand-alone websites and campaign micro-sites cost effectively and quickly.

    Whether your objective is to promote your business's product or service offer, generate leads, or build a data base, our in house and freelance developers work hand in hand with our creative team and account directors to ensure a result that exceeds your expectations.

    Our digital philosophy is that your on-line presence needs to support and integrate with your campaign or business requirements - not be an added extra or bolt on.
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  • Loyalty Marketing
  • Zebra Direction design, build and manage dynamic, cost effective recognition, loyalty and reward programs tailored to meet a range of business needs, including:

    Business to Consumer – maximise customer acquisition, retention and revenue growth
    Business to Business – strategically reward distributors, customer procurement managers and administrative personnel, sales staff, and other key clientele to
    strengthen and secure product purchase and business support
    Staff recognition – recognise and reward employee performance, increasing
    employee motivation and retention. Compare program cost to staff churn.
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  • System Development
  • At Zebra Direction, understanding your key business issue is fundamental to the development of an effective and (above all) utilised online business system.

    We assist you in selection of the most effective programming language, developing user friendly and attractive creative layout, documenting system functionality and administrative and reporting requirements to ensure we meet the needs of all stakeholders and in turn deliver an effective solution.

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  • Database Management
  • Zebra Direction helps you unlock the value in your data with it's database management services. We can address your data needs from:

    - providing a data health check
    - data cleansing and de-duping
    - merging multiple data bases
    - managing your micro-mailing needs
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  • Data Analytics
  • At Zebra Direction we can assits you in services from simple counts, to summary statistics to complex modelling. Zebra Direction can help you turn your raw data into useful information.

    Whether you want us to do it all for you, or just need additional help in putting the right processes in place, we will make sure you get it done. We can work with you to work out what it is you should do if you're not certain. And as we like to do things efficiently, we'll show you when it's time to stop using that spreadsheet and start using a proper statistics package.
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  • Fulfilment
  • Zebra Direction prides itself on mananging the promotional process from beginning through to end ensuring we maintain control and reduce the costs for our clients. Whether it is hand making dimensional mail pieces, sourcing and distributing prizes, storing and distributing POS for client outlets on demand or managing clients micro-mailing needs we take the time to get it right and on time.
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