The venue itself had gone through several changes including major renovations to aid the existing members and support it’s growing veterans community. Although members were satisfied with the upgraded venue and services. The existing website did not reflect the venues contemporary brand identity. The client expressed a desire to want to elevate the existing site/brand to reflect all the changes that had taken place and were evolving, keeping all the elements that are at the core of an RSL and that appeal to the existing members, but also to attract a younger demographic.