Client: Greyhounds Entertainment

a community staple

Contemporising a community staple

Greyhounds Entertainment is not just a place where Springvale residents can go and watch the races, it’s a local entertainment hub for the entire community. It’s hosts regular events, has a loyal group of key patrons and it’s a great place for anyone in Springvale looking for dinner and a beer, regardless of their interest in racing.

The Challenge

With Greyhounds Entertainment having much to offer as an entertainment venue, entirely separate to the Greyhounds name, Zebra Direction were asked to help them contemporise their brand. Not only to promote their offering in a refreshed way, but to create a platform where they could better connect with new and existing customers.

The Solution

We created a refreshed look & feel and tone-of-voice; unique to GE, but relevant to the Springvale audience. The roll this out, we refreshed the GE comms platforms, including a new website, templates for in-club and outdoor signage, ‘what’s on’ eDM newsletters and specific sub brands to segment general from VIP audiences.