Client: Phillip Island RSL

Phillip Island local community

Regional RSL Club

An iconic Club within Phillip Island is renown for its friendliness and local support, a true community Club. Zebra Direction has been commissioned to manage its marketing communication strategy and consumer touch points to ensure the brand identity is consistence through the club.

The Journey

Zebra Direction conducted a marketing and advertising audit with the aim to:

  • Identify any inconsistencies
  • Pinpoint gaps
  • Review the brand perception
The Solution

Zebra Direction developed brand guidelines that reflected the tone of Philip Island RSL. We then proceeded to roll out the brand identity throughout the club as with any consumer communications.

  • Website
  • EDM
  • Social media
  • Multi screens
  • Local media
  • Promotion
  • EGM Pathway
  • Bistro