Phillip Island local community
An iconic Club within Phillip Island is renown for its friendliness and local support, a true community Club. Zebra Direction has been commissioned to manage its marketing communication strategy and consumer touch points to ensure the brand identity is consistence through the club.
Zebra Direction conducted a marketing and advertising audit with the aim to:
Zebra Direction developed brand guidelines that reflected the tone of Philip Island RSL. We then proceeded to roll out the brand identity throughout the club as with any consumer communications.