Non-for-profit
strong expertise in retention
and acquisition campaigns

360 degrees Strategic Marketing support

The Florey Institute of Neuroscience and Mental Health approached Zebra Direction to produce a campaign that would raise the profile of the Florey amongst younger generations.

The Challenge

Marketing and Strategic Management – developing specific marketing programmes and promotional calendars

  • On-going review and performance reporting of marketing activity
  • Set up and drive loyalty programme
  • Develop local area marketing programme
  • Member acquisition and retention activities
  • Develop and maintain gaming and non-gaming databases, manage self-exclusions, cleanse and update venue database
  • Sourcing third party suppliers and prizes for promotions
  • Creative & Design support including concepts and finished artwork
  • Group promotions
  • Venue specific promotions

The Florey Institute

Answers start with a question

The Florey Institute of Neuroscience and Mental Health approached Zebra Direction to produce a campaign that would raise the profile of the Florey amongst younger generations.
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The Helping Hub

What can we do to help?

When those we care about are experiencing life changing moments, like celebrating a new baby, moving into a new home, transitioning to a new job or going through tough times; Helping Hub’s goal it to make that difficult question easier.
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