Meet the Famliy
Seed Force – Canola
Today’s growers often show strong loyalty to brands and they can be tough to switch. However, Seed Force’s range of canola have a proven track record of high performance, and their new and their and improved range wasn’t something that could be ignored.
How do we break into a well established market, with highly invested, well resourced and established players, fast? And how do we negate the high-cost aspect of sowing?
We announced to the key target markets through a targeted ad campaign that Seed Force’s new range of canola TT hybrids have been bred using the same high performance genetic line as our competitors. Using our competitors products in our ads certainly isn’t normal, but it re-introduced Seed Force as a player and made the industry take notice.